Degerfors IF had plans to show Sweden's match against the Netherlands in the FIFA World Cup in front of a large audience at their home arena. But after finding out the price, the plans were scrapped. – Many will probably back down, unfortunately, says Timmie Falk, press chief at Degerfors IF. To show the FIFA World Cup publicly, you have to pay for it. And the price tag can be steep. Degerfors IF was interested in showing Sweden's match against the Netherlands on Midsummer Day. The cost would be almost 540,000 kronor, excluding VAT, since they expected between 2,000 and 3,000 people at Stora Valla and they planned to serve alcohol. – With license, large screen, alcohol, and food costs, it becomes too great a risk, says Timmie Falk. The reason why the price tag for a single match is so high is that you have to pay to broadcast the entire FIFA World Cup. Allente, which handles the sale and administration of licenses on behalf of the Swedish rights holders SVT and TV4, explains why you can't buy individual matches. Controls will be carried out by restaurants during the World Cup to ensure that public viewing is done in accordance with the rights and rules that apply to the championship. Bröderna Olsson, who own several restaurants, will show the FIFA World Cup at their restaurants – despite the price tag. They have tried to sell packages with food, drinks, and guaranteed seating to secure income. – It must not rain..., says restaurateur Andreas Olsson. The cost of broadcasting the FIFA World Cup publicly varies depending on the number of spectators and whether you have a liquor license or not. The price tag can be very high, as in the case of Degerfors IF. It is essential that clubs and restaurants are aware of the high costs before deciding to show the FIFA World Cup publicly.