Degerfors IF is one of the clubs most dependent on the money from the TV deal. But the TV industry is bleeding enormous amounts – and now Fredrik Rakar, chairman of Degerfors IF, believes the club must start generating its own revenue. Above all, a more active strategy around player sales, says Fredrik Rakar. The TV deal is important for the Swedish clubs, but Degerfors IF and Varberg are the two clubs whose net sales consist mainly of TV money. In March, the report from the audit and consulting firm EY was published, which should make all Degerfors supporters worried about the economic future. Degerfors IF's economy is dependent on TV money, but Fredrik Rakar believes the club must start thinking long-term. A more active strategy around player sales can be a solution. Degerfors IF has a long history in Swedish football, but the economic reality is tough. The club must start generating its own revenue to secure its future. Fredrik Rakar is clear that Degerfors IF must take control of its economy. It's time for the club to start generating its own revenue and not just rely on TV money.